Successful sales from knowing who to sell to
Finding land, preparing development concepts and obtaining planning permission are very important to the property industry but they only generate success if they are managed to meet the needs of the market place. Optimis Consulting is able to incorporate the needs of the market place into the land and planning service, but there are occasions when a client may want to just take advice on the marketing angle and we can provide this service in isolation.
Whether a client wishes to understand the market place before developments are conceived or whether they need a purchaser once the development concept is consented, Optimis Consulting can help as a result of building up a contacts database that covers many areas of the industry.
Market Research
The market is always changing and it is critical to understand the value and desirability of a product in order to optimise the value and saleability of a development. Optimis Consulting provides a thorough market research service, tailored to the needs of the client. From a desk top analysis, to a comprehensive review of an area, we will provide a detailed analysis of the optimum product and achievable prices for a site.
Finding a Purchaser
At any stage of the development process it is worth considering who will be developing the site and to whom will the product be sold. Every site has a number of possible purchasers either as end users or developers and knowing who to sell to, is critical in optimising the best value for the site. There are some specialist providers of nurseries, care homes, student accommodation, hotels, retail outlets and many more who in some locations can offer far more in value than private market and affordable housing.
If the site stills warrants a housing scheme then there are many different residential specialists for different market places and different affordable housing providers. Knowing who to sell to is important and the earlier that the research is carried out the better. Optimis Consulting has a detailed customer database so that decisions on the strategy of developing sites takes into account who the purchasers could be and how much they can offer.